Effective Date: October 10, 2016
The information collected during your use of the Service includes the following:
As part of using the Service, you may submit certain information to us. For example, when registering for an account on the Service we may collect information including personal information such as a name, an email address and an avatar icon. “Personal information” is information such as a name or email address that we can directly associate with a specific person or entity without additional information. To the extent you decline to share certain information with us, we may not be able to provide some or all of the features and functionalities found on the Service.
When you use the Service, we gather certain nonpersonally identifiable information from you, and this information can be associated with your user account. This includes usage information, such as information on when, how often and for how long you use the Service, as well as server log data such as a computer’s IP address, browser type or the webpage you were visiting before you came to our Service.
The Service may use both web beacons and cookies to collect information. “Beacons” (also often referred to as “pixels”) are tiny graphics on a web page designed to track when a page is viewed. “Cookies” are small text files containing a string of alphanumeric characters that are downloaded by your web browser or mobile device when you visit a website. We may use both session cookies and persistent cookies when you access and use the Service. Cookies may be used, for example, to remember your user account information and your preferences, to customize the interface of the Service for you and to assist us in measuring and analyzing Service traffic. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Persistent cookies can be removed. Please review your browser’s documentation to learn the best way to modify your cookie settings. Like many websites, the Service does not currently respond to “do not track” browser headers. But you can take steps to limit tracking by erasing cookies from your computer’s hard drive and by setting your browser to block all cookies or warn you before a cookie is stored.
A Social Networking Account (“SNA”) such as Facebook or Google+ is a internet representation of you and is secured by a unique username and password. By signing in with your SNA to use the Services, you authorize us to retrieve and/or send such information as is necessary to complete the sign in process. This may include storing a unique authorization code, an “ID Token” that is necessary for your SNA to connect with the Services. To revoke this access, you must modify your SNA settings by taking the appropriate steps as set forth by your SNA provider. Alpaca makes no guarantee that we will continue to offer connections to your SNA or that the connection will be free from errors.
We internally use the information we collect about you as follows:
We may use collected information for the purposes for which you provided the information including, for example, to create and maintain a Service account for you or to respond to a question that you email to us. We also use the collected information as necessary to provide the features and functionality of the Service to you and as reasonably necessary for our business operations.
We may also use the collected information to contact you regarding updates or modifications to the Service or to help troubleshoot problems, provide you with required notices in connection with disputes between you and another user or alert you to changes in our policies or agreements that may affect your use of the Service.
We may use the collected information to personalize the content that you and others see based on personal characteristics or preferences.
We may also analyze collected information relating to your use of the Service in order to help us improve the Service and develop and improve other products and services.
We may use the collected information to provide you with promotional materials and offers. However, we will give you the ability to opt out of receiving such emails in accordance with applicable law. We will not provide your personally identifiable information to third parties for their own marketing purposes without your consent.
We may combine personal information collected through the Service with other information that we or third parties collect about you in other contexts—such as our communications with you via email or phone, or your customer service records.
We share and disclose the information we collect about you as follows:
We use contractors and thirdparty service providers to assist us in making the Service available. Such thirdparty contractors or service providers may obtain access to the information you provide, including personally identifiable information. They are required to protect this information in a manner that is consistent with this Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us.
We may provide advertisers and other third parties with aggregated, nonpersonally identifiable information about our user base and its interests and usage patterns. We may also partner with third party advertising companies in order to serve advertising regarding our products and services to users elsewhere on the web after they visit our website. This is a common practice called “retargeting.” For more information on such practices and the ability to optout, you may visit http://www.aboutads.info.
We may make aggregated, anonymous data regarding activity on this Service available to third parties.
We may disclose nonpersonally identifiable information to thirdparty partners in furtherance of our business arrangements with them, including without limitation to jointly offer a product or service to you or create interoperability between our products and services and the products and services of such partners.
In the event of a merger, sale of capital stock or assets, reorganization, consolidation or similar transaction involving Company, the information we possess, including personally identifiable information, shall be transferred as a corporate asset to the acquiring entity.
We will use and disclose information where we, in good faith, believe that the law or legal process (such as a court order, search warrant or subpoena) requires us to do so or in other circumstances where we believe it is necessary to protect the rights or property of Company, our users and/or third parties.
We may disclose this information to our affiliates for use as described in this Policy.
When we make any changes to our practices under this Policy, we will change the Effective Date. In the event we make any material changes, you will be notified via email prior to the changes taking effect. We will treat your continued use of the Service following such change as your acceptance of the changes.
The Service may contain offers from third parties or links to thirdparty websites. This Policy does not apply to information that you may provide to or that may be collected by third parties. We encourage you to request such third parties to provide you with their applicable privacy policies and other terms and conditions before engaging with or making a purchase from such third parties.
You can log into your account and view, amend or delete your account information at any time. Please note that while changes to your profile information are reflected promptly in active user databases, our servers may retain previously provided information.
The personally identifiable information we collect about you is stored in limited access servers. We will maintain reasonable safeguards to protect the security of these servers and your personally identifiable information. However, no security measures are 100% effective and we cannot guarantee the security of your personally identifiable information. We expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your personal information or usage information.
We do not knowingly collect information from children under 13 and the Service is not directed at children under 18. If you are a parent and believe your child under the age of 13 has used the Service and provided personally identifiable information to us through the Service, please contact us at the phone number and address provided in Section 10 of this Policy and we will work to delete that Service account and any such personally identifiable information.
Company uses facilities in the United States. Your information will be stored and processed in the United States or other countries where Company has facilities. By using the Service, you consent to the transfer of information outside of your country, even if your country has more rigorous data protection standards.